Boss Mom: Biggest Reasons Why Product Packaging Matters


For many mothers, there comes a time when a business idea sneaks into your head. Weighing the pros and cons of this move, you decide it’s time to start a small business. After planning, budgeting, and consulting, you finally establish your business’s name and objective. 

While it may seem that you’ve covered the most challenging part of your start-up, you’ve only reached the tip of the iceberg. With building your brand now your primary focus, you’ll want to discover the ins and outs of product packaging and the biggest reasons it matters. 

Photo by Pavel Danilyuk on Pexels.com

Quality Product Packaging Helps Define Your Brand

Say your new budding business involves luxuriously scented candles. Everything from cashmere to silk has a scent in your brand, and if it doesn’t have a designated smell, you’re developing it now! While your product is an essential element, the packaging creates the visual interest that entices your customer. 

Many small business owners make the mistake of ignoring packaging, but did you know that up to 94 percent of first impressions are based on the design and quality of shipping? A stylishly colored box topped with a beautiful ribbon can help you market your business and introduce first-time customers to what your brand is all about.

Appealing Packaging Enhances the Customer Experience

Using the same luxury candle business example, visualize your first few orders coming in. How exciting! Now, thinking about your packaging methods, you want durable binding to withstand temperature fluctuations and inevitable bumps during its journey to your customers.

Adequate packaging protects your products from damage, so providing quality, appealing material that is convenient to open encourages a positive customer experience and repeat purchases.

Exquisitely Designed Packaging Can Benefit Product Sales

For a part-time entrepreneur, it’s safe to assume your thriving candle business will remain strictly online. Online shoppers nowadays adore premium packaging, thus impacting brand perception and strengthening your reputation. 

Customers are more inclined to purchase your candles if they can rely on receiving a perfectly wrapped candle in that beautifully colored tissue paper, sturdy miniature box, and stunning bow. 

Brand awareness, customer experience, and profit increase are some of the biggest reasons why product packaging matters, although it doesn’t end there. From the tape you use to the durability of your shipping boxes, there are many valuable benefits of proper packaging that will resonate with your customers and distinguish your brand name. 

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