National Family Literacy Day is Nov. 1 and McDonald’s is inviting families to celebrate the joy of reading with the launch of a new Happy Meal Books promotion. From Nov. 1 – Nov. 14, McDonald’s will offer books in print for Happy Meal customers, providing more than 20 million books to families across the U.S. Throughout the two-week Happy Meal Books offer, families will be able to enjoy four original books featuring McDonald’s Happy Meal characters.
Here is a video the kiddos and I did expressing how we make reading an important part of our family (you totally have my permission to laugh…between the distinct root line of my hair and the kiddos comments this is rather amusing)
Also, as part of the launch of Happy Meal Books, McDonald’s is collaborating with Reading is Fundamental (RIF), the largest children’s literacy non-profit in the U.S., to help more children and their families discover the joy of reading. RIF will distribute 100,000 Happy Meal Books to children who do not have easy access to books.
“Books are essential for inspiring children to explore, dream, and achieve, yet far too many children do not have this basic resource,” said Reading is Fundamental CEO Carol Hampton Rasco. “To change this unfortunate reality, RIF is uniting with McDonald’s, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald’s and RIF can truly help enrich kids’ lives through access to books and by putting the fun back into reading.”
The new books follow a number of enhancements McDonald’s has made to the Happy Meal over in recent years including:
•McDonald’s 2011 “Commitments to Offer Improved Nutrition Choices,” to ensure 100% of McDonald’s national kids’ communications include a nutrition or active lifestyle message.
•Since 2013, the automatic inclusion of apple slices, a smaller kids-sized fry and the choice of a low-fat dairy option like 1% low-fat white milk or fat-free chocolate milk.
•Since 2010, a portion of proceeds from each Happy Meal sold goes to support Ronald McDonald House Charities.
The four limited-edition books include:
•“The Goat Who Ate Everything” – Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful ‘kid’ everyone loves.
•“Deana’s Big Dreams” – Shares how Deana, the world’s smallest dinosaur, grew tall by eating right.
•“Ant, Can’t” – Features Ant, a bite-sized bodybuilder who’s big on encouraging physical fitness through exercise and eating right.
•“Doddi the Dodo Goes to Orlando” – Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go.
Clearly Happy Meals are not what they used. These are not your mommas Happy Meals, haha! Kudos goes out to McDonald’s for listening to the customers’ needs and for teaming up for such a great initiative, thank you!
3 lucky winners will be awarded 2 Happy Meal coupons!!
- Like Mom on the go in Holy Toledo Facebook page
- Follow McDonald’s on Twitter https://twitter.com/mcdonalds_NWOH
- Follow @mamaof3onthego on twitter
- Once you have completed 1-3 comment to this post stating how you make reading an important part of your family or share your family’s favorite storybook.
Winner to be randomly selected Nov. 5th @ 11:59pm
(Winner’s name will be posted on this blog post, Facebook, and twitter. Winner will be asked to email their address to firstname.lastname@example.org. Thank you)
Disclosure: I was given McDonald’s Happy Meal coupons, no other compensation was received, and all opinions expressed are my own.