Whether you think a timeshare is a good idea or not, there are some things you should be aware of before attending a sales pitch. There are a lot of sleazy sales tactics employed when selling timeshares, and it helps to be prepared for the interaction. Here are some of the more common sales approaches and some suggestions on how to navigate them.

1. Know Your Goals and Resources

This is the best way to stand your ground. Timeshare salespeople will try their hardest to make you feel like it’s a great choice and that you can add this expense to your budget with no problem. They’ll break it down into dollars per day to make it seem like as small of an expense as possible. But when you know exactly what your household budget is and what resources you have available to you, you won’t be so easily swayed by their tactics. The ACA Group knows that when you’re armed with specifics like how much vacation time you have available and what kind of vacations appeal to you, you’re less likely to fall victim to a salesperson’s pressure.

2. Limited Time Only

Every salesperson wants to make a sale, and they will almost always tell you that you must hurry to make a decision. They will tell you that once you leave the presentation you won’t have another opportunity to get such a great deal for a very long time. Salespeople want to rush you into a decision before you’ve had enough time to fully consider your options. They’ll tell you that the deal won’t last forever and create a sense of urgency that pressures you into closing the deal. Keep in mind that timeshares have been around for a long time, and they’re not going anywhere. If you’re really not ready, there will be plenty of other opportunities down the road.

3. Body Language

The salesperson will undoubtedly be taking cues from your subtle body language. This is how they tailor their sales pitch to you. They’re looking to see if you’re watching the clock, listening attentively, leaning in, or crossing your arms. All of these signs signal to them how to best approach you and warm you up to buying a timeshare. If you’re attending a presentation with your partner, keep an eye on what their body language is saying. You can use that information to present a united front.

4. Vacation Dreams

The salesperson will ask you about your vacation plans, play on your best vacation dream, and help you visualize it so vividly that you can smell it. This will pull you in and start you thinking about vacations you never considered before. Before attending a timeshare presentation it’s in your best interest to know what your vacation goals are. Fleshing them out can let you know exactly where you stand. If you’re big on camping or you typically stay with friends and family, maybe a timeshare isn’t a great option for you. If you travel frequently and enjoy tourist attractions, a timeshare might be just the thing you need.  

5. Playing Couples

The divide-and-conquer strategy works all too well. Very often salespeople will play up to the couple who is more approachable. The idea behind this is to use the more accessible individual to help sway the other. The best way to deal with this sleazy tactic is to discuss your position before the timeshare presentation. If you’re only attending for that amazing bait gift, be upfront about it. Having an understanding from the outset makes it easier to give your response and prioritize your time. Keep in mind, that if you’re interested in buying, playing hard to get may get you a better pricing or payment structure. 

6. Preying on Emotions

The entire sales pitch is going to hinge on preying on your emotions. They’ll get you all excited about what’s possible and plant the seed of FOMO (fear of missing out). You’ll be vulnerable because they’ve helped you visualize perfect and blissful vacations. Stand firm and don’t get too attached to the dreams they’re selling you, whether you decide to purchase or not. Their main goal is to sell you a timeshare, not ensure that you have stellar vacations. 

Timeshares are a great fit for some, and not so perfect for others. Whichever way you’re leaning is your prerogative. Hopefully, the tips shared in this article can help you survive your next timeshare presentation.