Forever 21 and Herve Leger: How Are They Beneficial to the Fashion Industry?

With its new partnership with Herve Leger, Forever 21 has attempted to distance itself from its reputation as a copycat. The company’s parent company has owned Herve Leger since 2017. The merger between the two brands is seamless. It was inevitable that Forever 21 would make its bandage dress popular on the market, but partnering with Herve Leger did not result in cannibalizing the brand’s customers.

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